By Seth Godin
This is the biggest disconnect I know of.
It happens all the time in B2B sales, in service marketing, in getting along with your boss and even in hiring someone.
One side thinks they have figured out a solution. They spend a long time talking about the solution, architecting it, refining it, pricing it, pitching [...]
By Fernando Espinosa.
Let’s assume your employment interview went well, and there’s sincere and mutual interest on both sides. You now need to decide two things: first, whether the new position is right for you; and if so, what sort of offer you’d be willing to accept. To help in the decision-making process, take the following [...]
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