Posts Tagged ‘ Seth Godin ’

Are we solving the same problem?

Aug 6th, 2009 | By Fernando Espinosa

By Seth Godin
This is the biggest disconnect I know of.
It happens all the time in B2B sales, in service marketing, in getting along with your boss and even in hiring someone.
One side thinks they have figured out a solution. They spend a long time talking about the solution, architecting it, refining it, pricing it, pitching [...]

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